Essay --

Introduction (110/600 words) The White Cube Gallery in London is known for its traditional approach to gallery space, as the name of the building implies, and is the approach most galleries around the world take for displaying work. The white walled, highly lit design is what many consider the optimum way to view art (insert quote) but since the rise of alternative exhibition spaces, the ‘white walled gallery’ has been greatly challenged by media and artists alike (insert quote). Most modern galleries offer a neutral, private, timeless place to display and experience art but also creates a natural barrier between the audience and the art. Alternative and makeshift galleries are becoming more popular. Christopher Green 142/600 Christopher Green is a young artist based in London, United Kingdom and after completing university; he and a group of artists he lived with created a gallery space inside their house and curated shows open to the public from 2006 to 2007. It is a unique venture as it is a gallery where the art is produced in the same space and it is being shown but it is not a studio space. Over 11 months they exhibited and curated approximately 55 artists’ works in 9 exhibition shows. Although most of the house was in a state of run down, the gallery area maintained a white walled, brightly lit area though some rooms of the old Georgian town house still contained white washed fireplaces that adds a certain character and human touch that is not necessarily seen in a usual gallery space. White Cubicle Gallery (221/600) The White Cubicle Gallery, located in the women’s toilets of The George and Dragon, London, and it describes itself as ‘an antidote to London’s sometimes extremely commercial art scene ‘. It... ...ything as it should be, the right pieces of art in the right places, making sure information is correct upon publication and of course the galleries main purpose, selling art and also making available to the public for viewing, all of this now being done online as well as on site. The appeal of the online gallery vs. the real life gallery is it is almost a simpler way to display work and project to audience because you are more than projecting to a small group of people, online it is the whole world, for everyone that cannot go to The Museum of Modern Art you can see its collection online. And it is open for anyone to use, the restrictions of getting the right space and art and cost is not feasible online, anyone can start a collection for an audience to view and it is the collecting and curating of what you find into a selection is what makes it an online gallery.