Assignment Front Sheet Essay

Marketing is at the heart of every organisations activity. Its immensity is also growing in the non-commercial, public and voluntary sectors. Also, at the heart of merchandise is the customer. This unit will introduce learners to some of the tools and techniques all types of organisations use to deliver the goods their objectives.Firstly, learners will explore how different types of organisations use marketing principles to meet the consumes of their customers and achieve their objectives. The constraints under which organisations operate are important and learners will study the sanctioned requirements and voluntary codes that affect marketing.Learners will then go on to investigate how organisations collect data through market research and turn it into useful tuition which can be analysed and used to plan their marketing activities. The segmentation and targeting of groups of customers is a key marketing technique and this is studied in detail.This includes the different bas es for segmentation of twain consumer and business markets. Next, learners will examine how a marketing mix is trained to meet the needs and aspirations of a targeted group of prospective customers, before going on to develop a marketing mix for a new product or service.Learning OutcomesOn completion of this unit you should1. Know the role of marketing in organisations2. Be able to use marketing research and marketing planning3. Understand how and why customer groups are targeted4. Be able to develop a coherent marketing mix.5.Criteria referenceAssignment briefQualificationBTEC L3 Extended Diploma In Business unit of measurement number and titleUnit 3 Introduction to MarketingStart date24th March 2014Deadline22/04/14Assessor nameKAREN MASONAssignment titleA LISTED MARKETERS. Part 1The purpose of this assignment is to Work individually to complete the hobby tasks.Assignment Brief/ScenarioYou have just started licking for a grand marketing and design theatrical performance based in Teesside that consults for a variety of businesses on the marketing activities that they undertake in order to promote their products or services. The agency has a varied portfolio of A Listed clients and you have been given the task of consulting for two new clients, one business that operates in the private sector and one in the public or voluntary sector. Choose your two businesses remembering thatOne must be from the private sector, for example, Marks & Spencer One must be from the public or voluntary sector, for example, Oxfam. practiceing class 1Describe how marketing techniques are used to market products in two organisations.You task is to invoke a innovation for your senior management team (SMT) to introduce your new clients.Your presentation must include the followingPart Aa) Two different definitions of marketing (dont forget to reference your source) b) Identify the broad aims and objectives of organisations of the private, public and voluntary sectors c) Identify the aims specifically for each of your subscribeed businesses d)e) Part Bf) For each business, you will need to research and describe the marketing techniques it has used in order to market one product/service. These techniques might includeGrowth strategiesSurvival strategiesBranding blood marketing.Following unit content guidance sheet & week 1 PowerPoint in support of this task (P1)Describe the demarcations and constraints of marketingYour task is to create a factsheet that describes the limitations and constraints under which marketers operate this should include legal requirements and the use of voluntary codes and constraints.Task 2Select one of the businesses you researched for criterion P1, describe the limitations and constraints of marketing for the organisation. Include the following in your description legal constraints, for example Sale of Goods Act 1979, The Consumer Protection from Unfair Trading Regulations 2008, Consumer Credit Acts 1974 & 2006, Consumer Protecti on (Distance Selling)Regulations, Date Protection Act 1998 free constraints, for example Code of Advertising Practice and Advertising Standards Authority. pressure groups and consumerism, for example CBIAcceptable language. focussing job you should give real life examples of each limitation and constraints identified and include suitable text and images into your factsheet. Following unit content guidance sheet & week 2 PowerPoint in support of this task(P2)Task 3Compare marketing techniques used in marketing products in two organisations M1To complement the presentation you developed for criterion P1, you now need to produce a report where you will demonstrate higher-level skills through comparing or finding the similarities and differences between the marketing techniques used by the two organisations.Guidance note your report should include an introduction and be separated into sub-sections including growth strategies, survival strategies, branding and relationship marketing.Fo llow tutor support stretch & challenge activities to work towards this criteria (M1)Evaluate the effectiveness of the use of techniques in marketing products in one organisation. D1This task is an extension to the report you have produced for criterion M1. You now need to select one of your two businesses and fully explain how effective you think it has been with the techniques used in marketing itsproducts? You should fully justify your answer and make suitable recommendations for improvement.Guidance note you should back up your points with suitable, real life examples relating to that particular business. Evaluation requires more than stating an opinion and should demonstrate higher-level skills such as researching and interpreting data and employ logical judgements about the validity and reliability of the data used to evaluate the effectiveness of the marketing techniquesFollow tutor support stretch & challenge activities to work towards this criteria (D1) Sources of informati onIndicative ReadingBevan J, Dransfield R, Coupland-Smith H, Goymer J and Richards C BTEC Level 3 National Business Student Book 1 (Pearson, 2009) ISBN 9781846906343. Tutor support dilute & Challenge guidance sheets.